"So What Is The Process Like?"
At Sierra Copywriting, we create persuasive copy that motivates your audience to take action.
Whether it's a potential patient requesting a brochure or a doctor seeking more information about your hospice, our process is designed to drive results.
Here's how we turn your marketing needs into conversions and loyal followers:
Step 1: Discovery Call
We start with a free discovery call to understand your marketing goals, target audience, and current copy. This session sets the stage for our strategy.
Step 2: Understanding Your Brand
Next, we will send you a project questionnaire. This simple form helps us grasp your brand, writing voice, and competitors.
The clearer we are on these details, the more successful the project will be.
Step 3: Research and Brainstorming
Now we research industry trends, your audience, and your competitors, to give your copy an edge.
We schedule a brainstorming session with you to refine your voice and ensure the copy resonates with your audience.
Step 4: Crafting the Copy
With our research and discussions in mind, we now craft compelling copy that speaks directly to your ideal customer (for example: your patient, caregiver, potential referring physician, or even your staff.)
Our goal is clear, concise messaging that drives action and achieves your objectives.
Step 5: Refining the Draft
No first draft is perfect.
We now review and revise the copy to ensure it’s flawless, on-brand, and effective. We ask for your comments.
After making adjustments based on your feedback, we finalize the copy to meet your standards.
Step 6: Tracking KPIs (Key Performance Indicators)
Once the copy goes live, key metrics such as website traffic, leads, and conversions indicate how well our copy is performing.
We compare these metrics with pre-existing data to to measure the effectiveness of our copy and help us to refine future projects to boost your revenue and ROI.
Conclusion
This collaborative process ensures we deliver outstanding results.
Do you want to see what we can achieve together?
Step 1: Discovery Call
We start with a free discovery call to understand your marketing goals, target audience, and current copy. This session sets the stage for our strategy.
Step 2: Understanding Your Brand
Next, we will send you a project questionnaire. This simple form helps us grasp your brand, writing voice, and competitors.
The clearer we are on these details, the more successful the project will be.
Step 3: Research and Brainstorming
Now we research industry trends, your audience, and your competitors, to give your copy an edge.
We schedule a brainstorming session with you to refine your voice and ensure the copy resonates with your audience.
Step 4: Crafting the Copy
With our research and discussions in mind, we now craft compelling copy that speaks directly to your ideal customer (for example: your patient, caregiver, potential referring physician, or even your staff.)
Our goal is clear, concise messaging that drives action and achieves your objectives.
Step 5: Refining the Draft
No first draft is perfect.
We now review and revise the copy to ensure it’s flawless, on-brand, and effective. We ask for your comments.
After making adjustments based on your feedback, we finalize the copy to meet your standards.
Step 6: Tracking KPIs (Key Performance Indicators)
Once the copy goes live, key metrics such as website traffic, leads, and conversions indicate how well our copy is performing.
We compare these metrics with pre-existing data to to measure the effectiveness of our copy and help us to refine future projects to boost your revenue and ROI.
Conclusion
This collaborative process ensures we deliver outstanding results.
Do you want to see what we can achieve together?