EMAIL SEQUENCES

 

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"EMAIL SEQUENCES"



​PROJECT:
Write a 4-part email sales sequence for a hospice, aimed at motivating local physicians to refer appropriate patients to your hospice.


CHALLENGE:
Encourage local physicians to recognize the benefits of your hospice services and to initiate personal contact with you.

IDEAL CUSTOMER PERSONA:

Physicians aged 40–65 specializing in family practice, oncology, geriatrics, or internal medicine. They work in clinics, hospitals, or private practices within our region. These compassionate professionals prioritize patient well-being and understand the limitations of traditional care for terminally ill patients.



EMAIL #1


From: James Davidson <communityliaison@hospicename.com>  
To: Dr. Dobson <healthcareprovider@yourpractice.com>  
Date: May 14, 20XX  


Subject: Enhance Your Patients’ End-of-Life Care


Dr. [Last Name], caring for terminally ill patients is complex. 


While you address their medical needs, managing their pain and anxiety can be challenging. Traditional care settings might fall short in providing comprehensive support.


At [Hospice Name], we specialize in holistic end-of-life care, focusing on pain management and emotional support. Our team of nurses, social workers, and chaplains work closely with families to ensure a peaceful and dignified journey.


Let’s discuss how we can support your patients. 


Best regards,


James Davidson  
Community Liaison  
[Hospice website link]


P.S. Discover how we partner with physicians like you. Visit our website at [website link] or reply to this email to schedule a call.



Click Here to visit our website





EMAIL #2


From: James Davidson <communityliaison@hospicename.com>  
To: Dr. Dobson <healthcareprovider@yourpractice.com>  
Date: May 18, 20XX  


Subject: Comprehensive End-of-Life Support for Your Patients


Hello Dr. [Last Name]. Patients with terminal illnesses face significant challenges, and their families often deal with emotional and logistical stress. 


We collaborate with physicians to create personalized care plans that address the patient's physical and emotional needs.


Our approach includes expert pain management, emotional counseling, and practical family support.


Partnering with [Hospice Name] can ease the burden for your patients and their loved ones. 


Let’s schedule a brief meeting to explore how we can work together.


Best regards,


James Davidson  
Community Liaison  
[Hospice web link]


P.S. Reply to this email by clicking below or call us at [phone number] to arrange a time to connect.


Click Here to email us today!




EMAIL #3

From: James Davidson <communityliaison@hospicename.com>  
To: Dr. Dobson <healthcareprovider@yourpractice.com>  
Date: May 24, 20XX  


Subject: Enhancing Comfort and Support for Your Patients


Dr. [Last Name]. Studies show that hospice care can make a real difference for your patients.


Hospice can improve patient comfort, reduce anxiety, and sometimes even extend life expectancy by addressing not just physical symptoms but also emotional and spiritual needs.


[Hospice Name] offers:


  • Expert pain and symptom management
  • Emotional counseling and support groups
  • Practical assistance for families

Our dedicated team ensures seamless care.


[Testimonials] from families and physicians attest to our commitment to excellence.


We’d love to discuss how we can enhance the end-of-life experience of your terminal patients.


Schedule a consultation by replying to this email or calling us at [phone number].


Best regards,


James Davidson  
Community Liaison  
[Hospice website link]


P.S. Contact us today at [phone number] to set up a meeting.


 Click Here to call us today!





EMAIL #4

From: James Davidson <communityliaison@hospicename.com>  
To: Dr. Dobson <healthcareprovider@yourpractice.com>  
Date: May 26, 20XX  


Subject: Peace of Mind for Patients, Relief for Families


Dr. [Last Name], imagine your patients receiving compassionate care that effectively manages their pain and anxiety. At the same time, their families feel supported and empowered.


[Hospice Name] partners with physicians to offer:


  • Expert pain and symptom management
  • Emotional counseling and support groups
  • Practical family support

Our approach not only enhances patient comfort but also provides peace of mind to their families. 


To explore how we can support your patients together, reply to this email or call us at [phone number] for a no-obligation consultation.


I look forward to connecting.


Best regards,


James Davidson  
Community Liaison  
[Hospice website link]


P.S. Call [phone number] today to schedule an appointment. We look forward to hearing from you!


Click Here to call us today!





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